Overview
A sales funnel connects your audience, offer, content, pages, follow-up, and conversion process. This kit provides practical frameworks, templates, workflows, and resources for planning and improving the full customer journey from first interaction to purchase and beyond.
What’s Included
Funnel Strategy & Planning
- Funnel goals and planning resources
- Funnel stage planning frameworks
Audience & Offer Research
- Audience research resources
- Customer pain point frameworks
- Offer and positioning resources
Funnel Mapping & Wireframes
- Funnel maps
- Page wireframes
- Customer journey planning
Landing & Sales Page Frameworks
- Landing page structures
- Sales page frameworks
- Page planning resources
Lead Capture & Opt-in Resources
- Lead magnet resources
- Opt-in templates
- Lead capture resources
Sales Copy & CTA Frameworks
- Sales messaging frameworks
- CTA resources
- Persuasion frameworks
Email & Follow-up Sequences
- Welcome sequences
- Nurture sequences
- Sales sequences
- Reminder and follow-up sequences
Offer, Upsell & Cross-sell
- Offer frameworks
- Upsell resources
- Cross-sell resources
- Post-purchase opportunities
Checkout & Conversion Resources
- Checkout optimization resources
- Conversion checklists
Funnel Automation Workflows
- Lead routing workflows
- Email automation workflows
- Follow-up automation workflows
Funnel Testing & Optimization
- A/B testing resources
- KPI review frameworks
- Optimization checklists
AI Funnel & Copy Resources
- AI-assisted funnel planning resources
- AI copy resources
Funnel Examples & Templates
- Funnel examples
- Reusable funnel templates
Funnel Conversion Checklist
- End-to-end funnel review checklist
Features
- Covers the complete funnel and customer journey
- Funnel planning and mapping resources
- Landing and sales page frameworks
- Lead generation and email resources
- Upsell, cross-sell and checkout resources
- Automation, testing and optimization frameworks
- AI-assisted funnel and copy resources
Compatibility
Digital resources with requirements depending on the individual templates, documents, workflows, or tools included in the kit.
License
License terms depend on the individual resources included in the kit. Please review the applicable license before commercial use or redistribution.
Delivery & Access
After payment confirmation, the digital files and resources will be delivered electronically through your KitUniverse account.




